Monday, May 16, 2016

Rule the Rocks 9 to Tour Southern and Eastern Utah: A youth skateboard and BMX competition in theme to educate local youth on the dangers of tobacco

(Salt Lake City) – The Utah Department of Health Tobacco Prevention and Control Program’s (TPCP) way to quit campaign invites youth ages 18 and under to compete in four skateboarding/BMX competitions as part of the annual Rule the Rocks competition. In its ninth year, the competition is exclusive to rural Utah and will take place in Vernal on May 18, Price on May 19, Moab on May 20, and Cedar City on May 21.

Youth are invited to enter one of three categories at each event: beginner, intermediate, or advanced for either skateboarding or BMX. All entrants will receive an event t-shirt, and top participants from each category will win cash and gear.

“The tobacco industry is constantly looking for new customers. Youth, especially those in rural communities and with alternative interests, are on Big Tobacco’s radar,” said Brittany Karzen, marketing manager for TPCP. “That’s why we host anti-tobacco events like Rule the Rocks, to create a one-on-one dialogue with youth and remind them that the best way to quit tobacco, is to never start.”

The Rule the Rocks 9 event schedule will be as follows:

Vernal, Utah

Wednesday, May 18, 2016
Ashley Valley Park, Skate Park
250 North between 1000 West and 1150 West - behind the baseball fields
Registration: 4 p.m. to 5 p.m. 
Competition: 5 p.m. to 7 p.m.

Price, Utah

Thursday, May 19, 2016
Terrace Hills Skate Park
1050 East 700 North
Registration: 4 p.m. to 5 p.m. 
Competition: 5 p.m. to 7 p.m.

Moab, Utah

Friday, May 20, 2016
The Skate Park in Swanny City Park
400 North 100 West
Registration: 4 p.m. to 5 p.m. 
Competition: 5 p.m. to 7 p.m.

Cedar City, Utah

Saturday, May 21, 2016
Exit 59 Skateboard Park
660 West 945 North (Bicentennial Park)
Registration: 5 p.m. to 6 p.m.
Competition: 6 p.m. to 8 p.m.

Ninety percent of adult smokers begin lighting up before age 19 and one in three will eventually die of their addiction. Quitting is different for everyone. Smokers are encouraged to find their way to quit by visiting or calling the Utah Tobacco Quit Line at 1.800.QUIT.NOW.

way to quit Rule the Rocks 9 is sponsored in part by Arkade Magazine and 5050 BMX.

Video, interview, video and photo opportunities available.

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Media Contact:
Brittany Karzen
801-538-6917 (desk)
714-267-3679 (mobile)