Friday, January 4, 2013

WIC-Authorized Breads Impacted by Demise of Hostess

(Salt Lake City, UT) – Due to the closure of Hostess brands, two of the breads approved by the Utah WIC Program have been discontinued.

Currently, the only bread listed in the authorized foods booklet that remains available is the Sara Lee brand.  Two Sara Lee varieties are authorized, including Classic 100% Whole Wheat and Soft and Smooth 100% Whole Wheat in 16-oz. loaves.

Recently, the Smith's brand 16-oz. 100% Whole Wheat Round Top Bread has also been authorized and is available for WIC clients.

In the coming weeks, Dunford Bakers will begin providing two new 16-oz. varieties that are WIC-authorized. These include: Dunford Bakers Wheat Bread and Dunford Bakers Multi-Grain Bread. 

Also, there are a few grocery stores with in-store bakeries producing whole wheat bread that is WIC approved.

It is likely that additional choices may be available soon.  The Utah WIC Program will announce these new whole wheat breads on the Utah WIC website,, and in each of the WIC clinics across the state as they become available.
All products issued through WIC must meet certain nutrient and size requirements. Bread must be baked with whole wheat flour as the first ingredient and produced in 16-oz. loaves.  The State WIC Office reviews all product ingredients annually for nutrient and size requirements based on the Interim Food Rule of 2009 through the United States Department of Agriculture.

The Utah WIC Program is doing everything possible to ensure choice and variety of whole bread options for WIC participants across the state.  WIC participants may contact their local WIC clinic for more information.
Media Contacts:
Phyllis Crowley – 801-580-7589
Linda Schiele – 801-209-1429
Amber Brown – 801-520-6503