Preventing Youth Injury and Violence by Changing Social Norms

(Salt Lake City, Utah) – Injury is the leading cause of death for youth aged 1-19 in Utah. Today, state and local public health officials gathered at a summit sponsored by the Utah Department of Health (UDOH) and Safe Kids Utah Coalition to discuss how changing social norms in a community can decrease injuries and violence among youth.

Social norms are the perceived standards of acceptable attitudes and behaviors prevalent among members of a community. In other words, the rules of behavior that are considered normal among a group of people. These norms may change over time based on one’s surrounding environment or situation. Social norms can be as simple as shaking someone’s hand when greeting or as complex as preventing binge drinking among college students.

Michael Haines, founding director of the National Social Norms Resource Center, spoke to attendees of the Utah Safe Kids and Injury Prevention Summit. Haines has several decades of experience using social norms to change behaviors regarding alcohol and substance use, sexual violence, and injury prevention.

“Human beings are social animals. We tend to follow group norms. The Social Norms Approach uses this tendency to move people to lower their risk of injury. When people see messages like ‘Most Utah citizens think it is wrong to use violence to settle arguments’, then violent behavior is reduced,” remarked Haines

Those attending the summit discussed how social norms strategies could be used to curb the number of suicides among Utah youth. Data from the UDOH showed that suicide was the leading cause of death for youth aged 10-17 in Utah in 2015. “There are several effective social norms strategies we are beginning to use in Utah. First, emphasizing to people experiencing suicidal thoughts that they are not alone. Second, that effective help is available. And third, that recovery is within reach,” said Andrea Hood, UDOH suicide prevention coordinator. “We are also striving to change social norms to let people know there are effective treatments for mental health conditions and countless stories of survival.”

Sexual violence prevention efforts are changing too. About 30 percent of Utah high school students who are dating experience some form of dating violence. “In terms of violence and sexual violence, we want to change social norms by promoting more equitable gender norms and decreasing acceptance of violence, thereby creating more equal and healthy relationships,” said Megan Waters, UDOH violence prevention specialist.

Haines hopes attendees start to view social norms as an effective tool for preventing violence and injury.

To learn more about violence and injury prevention, visit http:// health.utah.gov/vipp.

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Media Contact:
Tammy Kikuchi
Violence and Injury Prevention Program
801-538-6426

News Advisory: Preventing Youth Injury and Violence by Changing Social Norms

What: Social norms are unwritten rules about how to behave in a particular social group or culture. Public health experts from across the state will discuss how changing social norms in a community can reduce injuries and violence among youth in Utah. 

Why: Violence and injury are the leading causes of death for Utah youth aged 1-19. Suicide was the leading cause of death for Utahns aged 10-17 in 2015. Nearly 30 percent of Utah high school students who are dating experience dating violence. Using social norms to change behaviors surrounding issues like suicide and dating violence is an innovative and effective strategy.
  
Who: Michael Haines, a nationally recognized expert in health promotion and social norms, is the keynote presenter for the Utah Safe Kids and Injury Prevention Summit.
       
When: Tuesday, March 14, 2017
Keynote speech
10:15 a.m. to 11:30 a.m.

Media availability with Michael Haines
11:30 a.m. to Noon

Where: Viridian Event Center
Room C
8030 South 1825 West
West Jordan, UT 84088

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Media Contact:
Tammy Kikuchi
Violence and Injury Prevention Program
801-538-6426

Utah Public Health Officials Issue Warning About Peanut Butter Substitute

(Salt Lake City, UT) – The Centers for Disease Control and Prevention (CDC), multiple states, and the U.S. Food and Drug Administration (FDA) are investigating a multistate outbreak of E. coli infections. The investigation has revealed I.M. Healthy brand soy nut butter and I.M. Healthy granola products may be contaminated with E. coli bacteria and are a likely source of the outbreak. 

No E. coli cases associated with this outbreak have been reported in Utah, although the products are sold in Utah stores. Food safety inspectors from the Utah Department of Agriculture and Food (UDAF) are contacting Utah distributors and grocery store chains to ensure recalled products are removed from shelves. Inspectors have found some products on some store shelves and have worked with stores to have the products removed. 

Sixteen people from nine states have been infected with E. coli associated with the outbreak. Eight of those individuals were hospitalized and five developed a type of kidney failure. No deaths have been reported. 

Utahns should stop eating all varieties of I.M. Healthy brand soy nut butter and granola products. Childcare centers, schools, and other institutions should stop serving these products and check their food storage area for soy nut butter products from I.M. Healthy. The products have a shelf life of two years.

“Even if some of the soy nut butter or granola was eaten or served and no one got sick, throw the rest of the product away. Put it in a sealed bag in the trash so that children, pets, or other animals can't eat it,” said Laine McCullough, epidemiologist with the Utah Department of Health.

Consumers who have purchased I.M. Healthy soy nut butter may return it to the place of purchase for a full refund. Consumers with questions may contact the company at 1-800-288-1012, Monday-Friday 8:00-4:00 MST.

E. coli symptoms vary but often include severe stomach cramps, diarrhea (often bloody), and vomiting. Most people get better within 5–7 days, but some infections are severe or even life-threatening. Hemolytic uremic syndrome (HUS), a type of kidney failure, is a potentially life-threatening complication of E. coli infection. Very young children and the elderly are more likely to develop severe illness and kidney failure than others, but even healthy, older children and young adults can become seriously ill.

Contact your healthcare provider if you have diarrhea that lasts for more than three days, or is accompanied by high fever, blood in the stool, or so much vomiting that you cannot keep liquids down and you pass very little urine. More information about E. coli can be found at www.cdc.gov/ecoli.

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Media Contacts:

Rebecca Ward (UDOH)

(o) 801-538-6682

(m) 801-352-1270

Larry Lewis (UDAF)

(o) 801-538-7104

(m) 801-514-2152